Building a Trusted Brand: Keynote to an International Nonprofit

Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivered a keynote address at the OIC International Conference of Affiliates on Feb. 24, 2009. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and governmental [...]

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How Does the Facebook Privacy Controversy Impact the Brand? Updated!

Tonight SynergyBlog received an invitation to join a group protesting Facebook’s new privacy policies. We were a little surprised, because many of our colleagues – executive types, we assure you – love Facebook!
The popular web site provides untold opportunity for younger and college-aged individuals to keep in touch. However, the Facebook-user average age is growing [...]

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In Dramatic Shift, Blackwater Sheds Name to Transform Brand

Blackwater Worldwide, known for the unfortunate 2007 Nisoor shootings which left tens of Iraquis dead, have embarked upon a re-branding effort to begin reputation repair. In shedding the old moniker for a new one, Xe (pronounced Zee), the hope is that the organization’s transgressions will be forgotten.
SynergyBlog can assure you, their transgressions will not be [...]

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Point of Privilege: My 102-Year Old Grandfather

SynergyBlog takes a moment of pride to introduce you to Rachel’s 102-year old grandfather, James Kearney.
Grandpa Kearney is definitely the light of his family’s life. As he raised his 18 children, the Arkansas sharecropper had very little money, but a whole lot of spirit! Even though his family faced numerous racial challenges and had few [...]

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Bankers Vow to Build Trust with Increased Lending

A fascinating headline in the AP tonight. The top bankers in the U.S. are now concentrating on rebuilding the public trust.
We are certainly going to be watching. In our opinion, there is nothing more important in this crisis than the public trust – and it has been violated with impunity.
The leaders of our financial institutions [...]

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Restoration of Consumer Confidence a Necessary Ingredient for Recovery

Here is an interesting piece by Dr. Anthony DiBella about the need for trusted leadership. Enjoy. Thrive. Trust and be Trusted.
In their efforts to manage the ups and downs of the business cycle, economists often talk about the need for soft landings. During the past six months, what seemed like that has turned into a [...]

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Building a Strong Brand in a Weak Economy

Let’s get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor Statistics, the unemployment rate has officially [...]

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What’s in your Leadership Model?

This is a very insightful post by Dr. Rick Johnson of CEO Strategist LLC. Dr. Johnson states, and we concur, “Servant-leadership encourages collaboration, trust, foresight, listening, and the ethical use of power and empowerment.” We suggest you think about which model fits your leadership style, and how you leverage servant leadership within your own [...]

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Trust is a Competency

This article is brought to you by one of our heroes: Mr. Stephen M. R. Covey.
As we develop Synergy’s Return on Trust model, we highlight examples of increased trust driving business performance, customer loyalty, and employee passion – even in our most difficult economic times. Enjoy. Thrive. Trust and Be Trusted.
“The voyage of discovery is [...]

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The Carnival of Trust

This Carnival of Trust is brought to you by Ian Brodie, and our friends at Sales Excellence.
This month sees the publication of the 10th Edelman Global Trust Barometer – and it makes for frightening reading. Across their sample of “informed publics” in 20 countries across the globe, 62% of 25-64 year olds reported that they [...]

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