Synergy is very proud to have been honored in March 2009 Launch Notes as an exemplar of “Women Giving Back.”
Synergy will be featured among women-owned corporations who value both excellence in their products and service, and corporate social responsibility.
Thank you, Launch Notes, for the honor! Listen here for full interview.
Archive for March, 2009
Why Americans (Dis)Trust Wall Street
Posted in Brand Trust, Business Ethics, Leadership on March 15, 2009 | 2 Comments »
Today SynergyBlog learns that despite the economic woes that many American’s feel, the executives of AIG have decided that they deserve $165 million in bonuses.
This behavior is alarming, outrageous, and it’s the reason my dissertation will seek to understand the drivers of trust and distrust in brands and corporate leaders – and how to restore that trust [...]
Brand Brilliance: Most Admired Companies in OHIO
Posted in Admired Company, Brand Trust, Leadership, Marketing Strategy, tagged Brand Brilliance, Excellence in Business, Most Admired Companies, Ohio on March 14, 2009 | Leave a Comment »
Today SynergyBlog celebrates the companies in the State of Ohio who are most admired in their respective industries for being the best.
Companies are evaluated for leadership in people management, innovation, corporate social responsibility, diversity, and financial management.
Congratulations. And thank you for all you do!
Company
City
Goodyear Tire & Rubber
Akron
Chiquita Brands International
Cincinnati
Cintas
Cincinnati
Convergys
Cincinnati
Kroger
Cincinnati
Procter & Gamble
Cincinnati
Eaton
Cleveland
American Electric Power
Columbus
Limited Brands
Columbus
Cardinal [...]
Obama Administration: More Confidence (T-R-U-S-T) Required to End Recession
Posted in Confidence in Market, Marketing Strategy, Repair Trust, Restore Confidence in Business, Trust, tagged Business, Confidence in Market, Economy, obama, Recession, Trust on March 13, 2009 | 1 Comment »
President Obama’s director of the National Economic Council, Lawrence Summers, spoke to a forum on Friday and said that the nation’s economic crisis has led to an “excess of fear” among Americans that must be broken to reverse the downturn.
Mr. Summers stated that, “Fear begets fear,” and that “is the paradox at the heart of [...]
Brand Brilliance: World’s Most Admired Companies Announced!
Posted in Admired Company, Branding, Business Ethics, Corporate Reputation, tagged Brand Brilliance, Brand Reputation, Brand Trust, Most Admired Companies, Reputation on March 12, 2009 | 2 Comments »
Fortune Magazine released the names of their annual list of the Most Admired Companies in the World 2009 today.
For those of us who value corporate responsibility from every perspective, the list shows no real surprises. Here are the top five:
1. Apple
2. Berkshire Hathaway
3. Toyota Motor
4. Google
5. Johnson & Johnson
Fortune surveyed 689 companies from 28 countries. [...]
Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I
Posted in Brand Trust, Branding, Customer Loyalty, Marketing Strategy, Trust, tagged Brand, Brand Equity, brand loyalty, Brand Trust, Marketing Strategy on March 9, 2009 | 4 Comments »
In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess.
To establish a trusted brand means more than to present pretty logos and fancy slogans.
Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the passion and [...]
Collaborative Business Strategies: What Ants Can Teach Us About Collective Action
Posted in Collaborations in Business, Collective Action, Leaders who Collaborate, tagged Collaborations in Business, Collaborative Communities, Collective Action, Leaders who Collaborate on March 5, 2009 | 2 Comments »
We at Synergy Marketing Strategy & Research, Inc. have been thinking a lot about collaborations in our business model. In today’s economy every business leader should be. But we think what’s interesting lies beyond the economic conditions in which we find ourselves. For example, how and why does collective action work? What are the cultural, organizational, [...]
TED: Daniel Goleman Asks Why We All Aren’t Good Samaritans
Posted in Business Ethics, Emotional Intelligence, Ethical Leadership, Marketing Strategy, Trust, Trusted Leadership, tagged Daniel Goleman, Emotional Intelligence, Leadership, TED, Trusted Leadership on March 1, 2009 | 4 Comments »
As a long-time admirer of TED, SynergyBlog is pleased to have happened upon this inspirational piece from Daniel Goleman. Dr. Goleman studies, writes, and lectures on Emotional Intelligence along with Case Western Reserve University’s Dr. Richard Boyatzis.
As you listen to Dr. Goleman, perhaps it will do your heart good to reflect on all of the [...]
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