How to Maintain a Corporate Reputation

SynergyBlog has found a great post regarding the importance of corporate reputation – how to earn it and how to maintain it.
Referencing the demise of many corporate reputations, according Edleman Trust Barometer, a number of Britain’s most admired leaders sat down to discuss the maintenance of a good name…
The full transcript of the panel can [...]

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Seth Godin: How to Tell a Great Story

We just love Seth Godin around here. He’s one of those guys in “marketing” (whatever that is anymore) who make us proud to also be part of the “marketing” world (still, whatever that is).
Seth pulled out a piece today which both discusses the importance of telling a compelling story and the need for that [...]

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TRUST… and More Trust.

This is a piece from the Academy Leadership that SynergyBlog feels they could have written themselves. It’s that good.
We’ll not pontificate. Please read, and in doing so, may your organizations and relationships thrive.
Enjoy. Trust… and be Trusted!
From the Academy Leadership: In its simplest form, trust can be described as the belief that those on whom we [...]

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SynergyBlog has found a guest blog post from our friends at MarketingProfs that we think is extremely valuable for corporations and nonprofits interested in building trusted brands. The key is to remain as close to your consumer as possible. To engage in interactive and intelligent dialogue that moves both the organization and the consumer forward.
Len [...]

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