We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog.
Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending.
It’s a great article, and as marketing research practitioners, we at [...]
Archive for May, 2009
Leverage Marketing Research During the Recession
Posted in Brand Trust, Corporate Reputation, Marketing Research, Marketing Strategy, Restore Brand Trust, Synergy Marketing Strategy & Research, tagged Branding, Marketing Research, research during recession, trusted partners on May 20, 2009 | 2 Comments »
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