We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog.
Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending.
It’s a great article, and as marketing research practitioners, we at [...]
Archive for the ‘Brand Trust’ Category
Leverage Marketing Research During the Recession
Posted in Brand Trust, Corporate Reputation, Marketing Research, Marketing Strategy, Restore Brand Trust, Synergy Marketing Strategy & Research, tagged Branding, Marketing Research, research during recession, trusted partners on May 20, 2009 | 2 Comments »
How to Maintain a Corporate Reputation
Posted in Admired Company, Brand Trust, Business Ethics, Repair Trust, Trust, Trusted Leadership on April 30, 2009 | Leave a Comment »
SynergyBlog has found a great post regarding the importance of corporate reputation – how to earn it and how to maintain it.
Referencing the demise of many corporate reputations, according Edleman Trust Barometer, a number of Britain’s most admired leaders sat down to discuss the maintenance of a good name…
The full transcript of the panel can [...]
TRUST… and More Trust.
Posted in Admired Company, Brand Trust, Business Ethics, Ethical Leadership, Trust, Trusted Leadership, tagged Leadership, organizational trust, Trust on April 17, 2009 | 6 Comments »
This is a piece from the Academy Leadership that SynergyBlog feels they could have written themselves. It’s that good.
We’ll not pontificate. Please read, and in doing so, may your organizations and relationships thrive.
Enjoy. Trust… and be Trusted!
From the Academy Leadership: In its simplest form, trust can be described as the belief that those on whom we [...]
Posted in Brand Trust, Branding, Marketing Research, Marketing Strategy, Restore Confidence in Business, tagged Brand Trust, corporate branding, customer engagement, Marketing Research on April 15, 2009 | Leave a Comment »
SynergyBlog has found a guest blog post from our friends at MarketingProfs that we think is extremely valuable for corporations and nonprofits interested in building trusted brands. The key is to remain as close to your consumer as possible. To engage in interactive and intelligent dialogue that moves both the organization and the consumer forward.
Len [...]
Why Americans (Dis)Trust Wall Street
Posted in Brand Trust, Business Ethics, Leadership on March 15, 2009 | 2 Comments »
Today SynergyBlog learns that despite the economic woes that many American’s feel, the executives of AIG have decided that they deserve $165 million in bonuses.
This behavior is alarming, outrageous, and it’s the reason my dissertation will seek to understand the drivers of trust and distrust in brands and corporate leaders – and how to restore that trust [...]
Brand Brilliance: Most Admired Companies in OHIO
Posted in Admired Company, Brand Trust, Leadership, Marketing Strategy, tagged Brand Brilliance, Excellence in Business, Most Admired Companies, Ohio on March 14, 2009 | Leave a Comment »
Today SynergyBlog celebrates the companies in the State of Ohio who are most admired in their respective industries for being the best.
Companies are evaluated for leadership in people management, innovation, corporate social responsibility, diversity, and financial management.
Congratulations. And thank you for all you do!
Company
City
Goodyear Tire & Rubber
Akron
Chiquita Brands International
Cincinnati
Cintas
Cincinnati
Convergys
Cincinnati
Kroger
Cincinnati
Procter & Gamble
Cincinnati
Eaton
Cleveland
American Electric Power
Columbus
Limited Brands
Columbus
Cardinal [...]
Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I
Posted in Brand Trust, Branding, Customer Loyalty, Marketing Strategy, Trust, tagged Brand, Brand Equity, brand loyalty, Brand Trust, Marketing Strategy on March 9, 2009 | 4 Comments »
In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess.
To establish a trusted brand means more than to present pretty logos and fancy slogans.
Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the passion and [...]
Building a Trusted Brand: Keynote to an International Nonprofit
Posted in Brand Trust, Branding, Customer Loyalty, Restore Brand Trust, Trust, tagged Brand Reach, Brand Trust, global nonprofit, OIC International, trusted international brand on February 25, 2009 | 2 Comments »
Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivered a keynote address at the OIC International Conference of Affiliates on Feb. 24, 2009. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and governmental [...]
How Does the Facebook Privacy Controversy Impact the Brand? Updated!
Posted in Brand Trust, Branding, tagged Brand Managment, Brand Trust, Branding, Facebook, Mea Culpa on February 18, 2009 | 5 Comments »
Tonight SynergyBlog received an invitation to join a group protesting Facebook’s new privacy policies. We were a little surprised, because many of our colleagues – executive types, we assure you – love Facebook!
The popular web site provides untold opportunity for younger and college-aged individuals to keep in touch. However, the Facebook-user average age is growing [...]
Categories
- Admired Company (6)
- Brand Trust (12)
- Branding (6)
- Business Ethics (8)
- Collaborations in Business (1)
- Collective Action (1)
- Confidence in Market (1)
- Corporate Reputation (3)
- Corporate Social Responsibility (5)
- Customer Loyalty (3)
- Education (1)
- Emotional Intelligence (1)
- Employee Loyalty (1)
- Employee Satisfaction (1)
- Ethical Leadership (9)
- Family (1)
- Financial Crisis (1)
- Leaders who Collaborate (1)
- Leadership (7)
- Marketing Research (3)
- Marketing Strategy (8)
- Minority Business Enterprise (2)
- Poetry (1)
- Politics (1)
- Press Release (1)
- Repair Trust (4)
- Restore Brand Trust (3)
- Restore Confidence in Business (2)
- Return on Trust (1)
- Servant Leadership (1)
- Seth Godin (1)
- Synergy Marketing Strategy & Research (2)
- Trust (13)
- Trusted Leadership (6)
- Woman Business Enterprise (2)
- Women in Business (3)
-
-
-
-
Recent Posts
Archives
Politico.com- Roger Simon's recent columnsRoger Simon's recent columns
- Roger Simon's recent columns
- Huffington Post
- An error has occurred; the feed is probably down. Try again later.
Popular Tags
-
Top Posts
- <!-- document.write('
');
//-->
