SynergyBlog has found a guest blog post from our friends at MarketingProfs that we think is extremely valuable for corporations and nonprofits interested in building trusted brands. The key is to remain as close to your consumer as possible. To engage in interactive and intelligent dialogue that moves both the organization and the consumer forward.
Len [...]
Archive for the ‘Branding’ Category
Posted in Brand Trust, Branding, Marketing Research, Marketing Strategy, Restore Confidence in Business, tagged Brand Trust, corporate branding, customer engagement, Marketing Research on April 15, 2009 | Leave a Comment »
Brand Brilliance: World’s Most Admired Companies Announced!
Posted in Admired Company, Branding, Business Ethics, Corporate Reputation, tagged Brand Brilliance, Brand Reputation, Brand Trust, Most Admired Companies, Reputation on March 12, 2009 | 2 Comments »
Fortune Magazine released the names of their annual list of the Most Admired Companies in the World 2009 today.
For those of us who value corporate responsibility from every perspective, the list shows no real surprises. Here are the top five:
1. Apple
2. Berkshire Hathaway
3. Toyota Motor
4. Google
5. Johnson & Johnson
Fortune surveyed 689 companies from 28 countries. [...]
Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I
Posted in Brand Trust, Branding, Customer Loyalty, Marketing Strategy, Trust, tagged Brand, Brand Equity, brand loyalty, Brand Trust, Marketing Strategy on March 9, 2009 | 4 Comments »
In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess.
To establish a trusted brand means more than to present pretty logos and fancy slogans.
Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the passion and [...]
Building a Trusted Brand: Keynote to an International Nonprofit
Posted in Brand Trust, Branding, Customer Loyalty, Restore Brand Trust, Trust, tagged Brand Reach, Brand Trust, global nonprofit, OIC International, trusted international brand on February 25, 2009 | 2 Comments »
Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivered a keynote address at the OIC International Conference of Affiliates on Feb. 24, 2009. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and governmental [...]
How Does the Facebook Privacy Controversy Impact the Brand? Updated!
Posted in Brand Trust, Branding, tagged Brand Managment, Brand Trust, Branding, Facebook, Mea Culpa on February 18, 2009 | 5 Comments »
Tonight SynergyBlog received an invitation to join a group protesting Facebook’s new privacy policies. We were a little surprised, because many of our colleagues – executive types, we assure you – love Facebook!
The popular web site provides untold opportunity for younger and college-aged individuals to keep in touch. However, the Facebook-user average age is growing [...]
In Dramatic Shift, Blackwater Sheds Name to Transform Brand
Posted in Brand Trust, Branding, Business Ethics, Restore Brand Trust, tagged Blackwater, Brand Transformation, CSR, Repair Tarnished Brand, Restore Brand Trust on February 16, 2009 | 4 Comments »
Blackwater Worldwide, known for the unfortunate 2007 Nisoor shootings which left tens of Iraquis dead, have embarked upon a re-branding effort to begin reputation repair. In shedding the old moniker for a new one, Xe (pronounced Zee), the hope is that the organization’s transgressions will be forgotten.
SynergyBlog can assure you, their transgressions will not be [...]
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