How to Maintain a Corporate Reputation

SynergyBlog has found a great post regarding the importance of corporate reputation – how to earn it and how to maintain it.
Referencing the demise of many corporate reputations, according Edleman Trust Barometer, a number of Britain’s most admired leaders sat down to discuss the maintenance of a good name…
The full transcript of the panel can [...]

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TRUST… and More Trust.

This is a piece from the Academy Leadership that SynergyBlog feels they could have written themselves. It’s that good.
We’ll not pontificate. Please read, and in doing so, may your organizations and relationships thrive.
Enjoy. Trust… and be Trusted!
From the Academy Leadership: In its simplest form, trust can be described as the belief that those on whom we [...]

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TRUST: Still The Essential Business Asset

American consumers and stakeholders find reasons to distrust business, political, and civic leaders every time they tune into CNN or other news outlets.
However, there’s been an unintended consequence: The diminishment of integrity in leaders has given voice to the presence of integrity in the rest of us!
Despite the global financial challenges that we face, there are reasons for optimism.
SynergyBlog is pleased [...]

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Why Americans (Dis)Trust Wall Street

Today SynergyBlog learns that despite the economic woes that many American’s feel, the executives of AIG have decided that they deserve $165 million in bonuses.
This behavior is alarming, outrageous, and it’s the reason my dissertation will seek to understand the drivers of trust and distrust in brands and corporate leaders – and how to restore that trust [...]

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Brand Brilliance: World’s Most Admired Companies Announced!

Fortune Magazine released the names of their annual list of the Most Admired Companies in the World 2009 today.
For those of us who value corporate responsibility from every perspective, the list shows no real surprises.  Here are the top five:
1. Apple
2. Berkshire Hathaway
3. Toyota Motor
4. Google
5. Johnson & Johnson
Fortune surveyed 689 companies from 28 countries. [...]

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TED: Daniel Goleman Asks Why We All Aren’t Good Samaritans

As a long-time admirer of TED, SynergyBlog is pleased to have happened upon this inspirational piece from Daniel Goleman. Dr. Goleman studies, writes, and lectures on Emotional Intelligence along with Case Western Reserve University’s Dr. Richard Boyatzis.
As you listen to Dr. Goleman, perhaps it will do your heart good to reflect on all of the [...]

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In Dramatic Shift, Blackwater Sheds Name to Transform Brand

Blackwater Worldwide, known for the unfortunate 2007 Nisoor shootings which left tens of Iraquis dead, have embarked upon a re-branding effort to begin reputation repair. In shedding the old moniker for a new one, Xe (pronounced Zee), the hope is that the organization’s transgressions will be forgotten.
SynergyBlog can assure you, their transgressions will not be [...]

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Bankers Vow to Build Trust with Increased Lending

A fascinating headline in the AP tonight. The top bankers in the U.S. are now concentrating on rebuilding the public trust.
We are certainly going to be watching. In our opinion, there is nothing more important in this crisis than the public trust – and it has been violated with impunity.
The leaders of our financial institutions [...]

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