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Archive for the ‘Corporate Reputation’ Category

Leverage Marketing Research During the Recession

Posted in Brand Trust, Corporate Reputation, Marketing Research, Marketing Strategy, Restore Brand Trust, Synergy Marketing Strategy & Research, tagged , , , on May 20, 2009 | 2 Comments »

We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog.
Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending.
It’s a great article, and as marketing research practitioners, we at [...]

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Women Giving Back

Posted in Admired Company, Brand Trust, Corporate Reputation, Corporate Social Responsibility, Woman Business Enterprise, Women in Business, tagged , , , , , on March 26, 2009 | Leave a Comment »

Synergy is very proud to have been honored in March 2009 Launch Notes as an exemplar of “Women Giving Back.”
 Synergy will be featured among women-owned corporations who value both excellence in their products and service, and corporate social responsibility.
 
Thank you, Launch Notes, for the honor! Listen here for full interview.
 

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Brand Brilliance: World’s Most Admired Companies Announced!

Posted in Admired Company, Branding, Business Ethics, Corporate Reputation, tagged , , , , on March 12, 2009 | 2 Comments »

Fortune Magazine released the names of their annual list of the Most Admired Companies in the World 2009 today.
For those of us who value corporate responsibility from every perspective, the list shows no real surprises.  Here are the top five:
1. Apple
2. Berkshire Hathaway
3. Toyota Motor
4. Google
5. Johnson & Johnson
Fortune surveyed 689 companies from 28 countries. [...]

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