We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog. Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending. It’s a great article, and as marketing research practitioners, [...]
Archive for the ‘Marketing Research’ Category
Leverage Marketing Research During the Recession
Posted in Brand Trust, Corporate Reputation, Marketing Research, Marketing Strategy, Restore Brand Trust, Synergy Marketing Strategy & Research, tagged Branding, Marketing Research, research during recession, trusted partners on May 20, 2009 | 2 Comments »
Posted in Brand Trust, Branding, Marketing Research, Marketing Strategy, Restore Confidence in Business, tagged Brand Trust, corporate branding, customer engagement, Marketing Research on April 15, 2009 | Leave a Comment »
SynergyBlog has found a guest blog post from our friends at MarketingProfs that we think is extremely valuable for corporations and nonprofits interested in building trusted brands. The key is to remain as close to your consumer as possible. To engage in interactive and intelligent dialogue that moves both the organization and the consumer forward. [...]
Why Trust is the Most Important Asset in Business
Posted in Leadership, Marketing Research, Marketing Strategy, Trust, tagged Leadership, Trust on January 20, 2009 | Leave a Comment »
The U.S. is facing a crisis of trust in organizations, institutions, and our leaders. Today, we witnessed what we hope is the very beginning of a long, slow restoration of trust with the new administration. But we must do more. I am currently writing an article based on a qualitative study conducted on organizational trust [...]
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