Leverage Marketing Research During the Recession

We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog.
Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending.
It’s a great article, and as marketing research practitioners, we at [...]

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SynergyBlog has found a guest blog post from our friends at MarketingProfs that we think is extremely valuable for corporations and nonprofits interested in building trusted brands. The key is to remain as close to your consumer as possible. To engage in interactive and intelligent dialogue that moves both the organization and the consumer forward.
Len [...]

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Brand Brilliance: Most Admired Companies in OHIO

Today SynergyBlog celebrates the companies in the State of Ohio who are most admired in their respective industries for being the best.

Companies are evaluated for leadership in people management,  innovation, corporate social responsibility, diversity, and financial management.
Congratulations. And thank you for all you do!

Company
City

Goodyear Tire & Rubber

Akron

Chiquita Brands International
Cincinnati

Cintas
Cincinnati

Convergys

Cincinnati

Kroger
Cincinnati

Procter & Gamble
Cincinnati

Eaton
Cleveland

American Electric Power
Columbus

Limited Brands
Columbus

Cardinal [...]

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Obama Administration: More Confidence (T-R-U-S-T) Required to End Recession

President Obama’s director of the National Economic Council, Lawrence Summers, spoke to a forum on Friday and said that the nation’s economic crisis has led to an “excess of fear” among Americans that must be broken to reverse the downturn.
Mr. Summers stated that, “Fear begets fear,” and that “is the paradox at the heart of [...]

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Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I

In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess.
To establish a trusted brand means more than to present pretty logos and fancy slogans.
Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the passion and [...]

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TED: Daniel Goleman Asks Why We All Aren’t Good Samaritans

As a long-time admirer of TED, SynergyBlog is pleased to have happened upon this inspirational piece from Daniel Goleman. Dr. Goleman studies, writes, and lectures on Emotional Intelligence along with Case Western Reserve University’s Dr. Richard Boyatzis.
As you listen to Dr. Goleman, perhaps it will do your heart good to reflect on all of the [...]

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Building a Strong Brand in a Weak Economy

Let’s get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor Statistics, the unemployment rate has officially [...]

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Why Trust is the Most Important Asset in Business

The U.S. is facing a crisis of trust in organizations, institutions, and our leaders. Today, we witnessed what we hope is the very beginning of a long, slow restoration of trust with the new administration. But we must do more.
I am currently writing an article based on a qualitative study conducted on organizational trust [...]

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