SynergyBlog has found a great post regarding the importance of corporate reputation – how to earn it and how to maintain it. Referencing the demise of many corporate reputations, according Edleman Trust Barometer, a number of Britain’s most admired leaders sat down to discuss the maintenance of a good name… The full transcript of the [...]
Archive for the ‘Repair Trust’ Category
How to Maintain a Corporate Reputation
Posted in Admired Company, Brand Trust, Business Ethics, Repair Trust, Trust, Trusted Leadership on April 30, 2009 | Leave a Comment »
Obama Administration: More Confidence (T-R-U-S-T) Required to End Recession
Posted in Confidence in Market, Marketing Strategy, Repair Trust, Restore Confidence in Business, Trust, tagged Business, Confidence in Market, Economy, obama, Recession, Trust on March 13, 2009 | 1 Comment »
President Obama’s director of the National Economic Council, Lawrence Summers, spoke to a forum on Friday and said that the nation’s economic crisis has led to an “excess of fear” among Americans that must be broken to reverse the downturn. Mr. Summers stated that, “Fear begets fear,” and that “is the paradox at the heart [...]
Restoration of Consumer Confidence a Necessary Ingredient for Recovery
Posted in Ethical Leadership, Repair Trust, Trust, Trusted Leadership, tagged consumer confidence, economic recovery, leaderhship trust, restoration of trust, Trust, trust in leaders on February 11, 2009 | 1 Comment »
Here is an interesting piece by Dr. Anthony DiBella about the need for trusted leadership. Enjoy. Thrive. Trust and be Trusted. In their efforts to manage the ups and downs of the business cycle, economists often talk about the need for soft landings. During the past six months, what seemed like that has turned into [...]

