Leverage Marketing Research During the Recession

We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog. Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending. It’s a great article, and as marketing research practitioners, [...]

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Building a Trusted Brand: Keynote to an International Nonprofit

Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivered a keynote address at the OIC International Conference of Affiliates on Feb. 24, 2009. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and governmental [...]

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In Dramatic Shift, Blackwater Sheds Name to Transform Brand

Blackwater Worldwide, known for the unfortunate 2007 Nisoor shootings which left tens of Iraquis dead, have embarked upon a re-branding effort to begin reputation repair. In shedding the old moniker for a new one, Xe (pronounced Zee), the hope is that the organization’s transgressions will be forgotten. SynergyBlog can assure you, their transgressions will not [...]

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