We just love Seth Godin around here. He’s one of those guys in “marketing” (whatever that is anymore) who make us proud to also be part of the “marketing” world (still, whatever that is). Seth pulled out a piece today which both discusses the importance of telling a compelling story and the need for that [...]
Archive for the ‘Seth Godin’ Category
Seth Godin: How to Tell a Great Story
Posted in Seth Godin, tagged Seth Godin, storytelling, Trust, Trust in Marketing, trusted brands on April 27, 2009 | 5 Comments »
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