How to Maintain a Corporate Reputation

SynergyBlog has found a great post regarding the importance of corporate reputation – how to earn it and how to maintain it. Referencing the demise of many corporate reputations, according Edleman Trust Barometer, a number of Britain’s most admired leaders sat down to discuss the maintenance of a good name… The full transcript of the [...]

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TRUST… and More Trust.

This is a piece from the Academy Leadership that SynergyBlog feels they could have written themselves. It’s that good. We’ll not pontificate. Please read, and in doing so, may your organizations and relationships thrive. Enjoy. Trust… and be Trusted! From the Academy Leadership: In its simplest form, trust can be described as the belief that those [...]

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Obama Administration: More Confidence (T-R-U-S-T) Required to End Recession

President Obama’s director of the National Economic Council, Lawrence Summers, spoke to a forum on Friday and said that the nation’s economic crisis has led to an “excess of fear” among Americans that must be broken to reverse the downturn. Mr. Summers stated that, “Fear begets fear,” and that “is the paradox at the heart [...]

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Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I

In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess. To establish a trusted brand means more than to present pretty logos and fancy slogans. Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the [...]

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TED: Daniel Goleman Asks Why We All Aren’t Good Samaritans

As a long-time admirer of TED, SynergyBlog is pleased to have happened upon this inspirational piece from Daniel Goleman. Dr. Goleman studies, writes, and lectures on Emotional Intelligence along with Case Western Reserve University’s Dr. Richard Boyatzis. As you listen to Dr. Goleman, perhaps it will do your heart good to reflect on all of [...]

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Building a Trusted Brand: Keynote to an International Nonprofit

Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivered a keynote address at the OIC International Conference of Affiliates on Feb. 24, 2009. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and governmental [...]

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Bankers Vow to Build Trust with Increased Lending

A fascinating headline in the AP tonight. The top bankers in the U.S. are now concentrating on rebuilding the public trust. We are certainly going to be watching. In our opinion, there is nothing more important in this crisis than the public trust – and it has been violated with impunity. The leaders of our [...]

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Restoration of Consumer Confidence a Necessary Ingredient for Recovery

Here is an interesting piece by Dr. Anthony DiBella about the need for trusted leadership. Enjoy. Thrive. Trust and be Trusted. In their efforts to manage the ups and downs of the business cycle, economists often talk about the need for soft landings. During the past six months, what seemed like that has turned into [...]

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Trust is a Competency

This article is brought to you by one of our heroes: Mr. Stephen M. R. Covey. As we develop Synergy’s Return on Trust model, we highlight examples of increased trust driving business performance, customer loyalty, and employee passion – even in our most difficult economic times. Enjoy. Thrive. Trust and Be Trusted. “The voyage of [...]

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The Carnival of Trust

This Carnival of Trust is brought to you by Ian Brodie, and our friends at Sales Excellence. This month sees the publication of the 10th Edelman Global Trust Barometer – and it makes for frightening reading. Across their sample of “informed publics” in 20 countries across the globe, 62% of 25-64 year olds reported that [...]

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