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	<title>Synergy Blog: Ethical Leadership, Brand Trust, and Marketing Strategy</title>
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	<link>http://synergyblog.wordpress.com</link>
	<description>Elevating "What Really Matters" into the Corporate Discourse</description>
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		<title>Synergy Blog: Ethical Leadership, Brand Trust, and Marketing Strategy</title>
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		<title>Leverage Marketing Research During the Recession</title>
		<link>http://synergyblog.wordpress.com/2009/05/20/leverage-marketing-research-during-the-recession/</link>
		<comments>http://synergyblog.wordpress.com/2009/05/20/leverage-marketing-research-during-the-recession/#comments</comments>
		<pubDate>Wed, 20 May 2009 11:27:36 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Brand Trust]]></category>
		<category><![CDATA[Corporate Reputation]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Restore Brand Trust]]></category>
		<category><![CDATA[Synergy Marketing Strategy & Research]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[research during recession]]></category>
		<category><![CDATA[trusted partners]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=672</guid>
		<description><![CDATA[We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog. Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending. It&#8217;s a great article, and as marketing research practitioners, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=672&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/05/20/leverage-marketing-research-during-the-recession/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
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			<media:title type="html">marketing research</media:title>
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	</item>
		<item>
		<title>How to Maintain a Corporate Reputation</title>
		<link>http://synergyblog.wordpress.com/2009/04/30/how-to-maintain-a-corporate-reputation/</link>
		<comments>http://synergyblog.wordpress.com/2009/04/30/how-to-maintain-a-corporate-reputation/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 00:30:35 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Admired Company]]></category>
		<category><![CDATA[Brand Trust]]></category>
		<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Repair Trust]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Trusted Leadership]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=663</guid>
		<description><![CDATA[SynergyBlog has found a great post regarding the importance of corporate reputation &#8211; how to earn it and how to maintain it. Referencing the demise of many corporate reputations, according Edleman Trust Barometer, a number of Britain&#8217;s most admired leaders sat down to discuss the maintenance of a good name&#8230; The full transcript of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=663&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/04/30/how-to-maintain-a-corporate-reputation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

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			<media:title type="html">business relationships</media:title>
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	</item>
		<item>
		<title>Seth Godin: How to Tell a Great Story</title>
		<link>http://synergyblog.wordpress.com/2009/04/27/seth-godin-how-to-tell-a-great-story/</link>
		<comments>http://synergyblog.wordpress.com/2009/04/27/seth-godin-how-to-tell-a-great-story/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 16:54:31 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Trust in Marketing]]></category>
		<category><![CDATA[trusted brands]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=658</guid>
		<description><![CDATA[We just love Seth Godin around here. He&#8217;s one of those guys in &#8220;marketing&#8221; (whatever that is anymore) who make us proud to also be part of the &#8220;marketing&#8221; world (still, whatever that is). Seth pulled out a piece today which both discusses the importance of telling a compelling story and the need for that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=658&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/04/27/seth-godin-how-to-tell-a-great-story/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

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			<media:title type="html">The Storyteller, 1874 (oil on canvas)</media:title>
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		<item>
		<title>TRUST&#8230; and More Trust.</title>
		<link>http://synergyblog.wordpress.com/2009/04/17/trust-and-more-trust/</link>
		<comments>http://synergyblog.wordpress.com/2009/04/17/trust-and-more-trust/#comments</comments>
		<pubDate>Fri, 17 Apr 2009 15:53:45 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Admired Company]]></category>
		<category><![CDATA[Brand Trust]]></category>
		<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Ethical Leadership]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Trusted Leadership]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[organizational trust]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=643</guid>
		<description><![CDATA[This is a piece from the Academy Leadership that SynergyBlog feels they could have written themselves. It&#8217;s that good. We&#8217;ll not pontificate. Please read, and in doing so, may your organizations and relationships thrive. Enjoy. Trust&#8230; and be Trusted! From the Academy Leadership: In its simplest form, trust can be described as the belief that those [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=643&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/04/17/trust-and-more-trust/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

		<media:content url="http://synergyblog.files.wordpress.com/2009/04/business-meeting-4.jpg?w=300" medium="image">
			<media:title type="html">TRUST</media:title>
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	</item>
		<item>
		<title></title>
		<link>http://synergyblog.wordpress.com/2009/04/15/638/</link>
		<comments>http://synergyblog.wordpress.com/2009/04/15/638/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 15:15:49 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Brand Trust]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Research]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Restore Confidence in Business]]></category>
		<category><![CDATA[corporate branding]]></category>
		<category><![CDATA[customer engagement]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=638</guid>
		<description><![CDATA[SynergyBlog has found a guest blog post from our friends at MarketingProfs that we think is extremely valuable for corporations and nonprofits interested in building trusted brands. The key is to remain as close to your consumer as possible. To engage in interactive and intelligent dialogue that moves both the organization and the consumer forward. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=638&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/04/15/638/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>
	</item>
		<item>
		<title>Women Giving Back</title>
		<link>http://synergyblog.wordpress.com/2009/03/26/women-giving-back/</link>
		<comments>http://synergyblog.wordpress.com/2009/03/26/women-giving-back/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 16:40:07 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Admired Company]]></category>
		<category><![CDATA[Brand Trust]]></category>
		<category><![CDATA[Corporate Reputation]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Woman Business Enterprise]]></category>
		<category><![CDATA[Women in Business]]></category>
		<category><![CDATA[Philantropic Work]]></category>
		<category><![CDATA[Synergy Marketin]]></category>
		<category><![CDATA[Women Giving Back]]></category>
		<category><![CDATA[Women in]]></category>
		<category><![CDATA[Women Success Stories]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=606</guid>
		<description><![CDATA[Synergy is very proud to have been honored in March 2009 Launch Notes as an exemplar of “Women Giving Back.”  Synergy will be featured among women-owned corporations who value both excellence in their products and service, and corporate social responsibility.   Thank you, Launch Notes, for the honor! Listen here for full interview.   Posted [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=606&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/03/26/women-giving-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

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			<media:title type="html">giving back</media:title>
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		<item>
		<title>TRUST: Still The Essential Business Asset</title>
		<link>http://synergyblog.wordpress.com/2009/03/23/trust-still-the-essential-business-asset/</link>
		<comments>http://synergyblog.wordpress.com/2009/03/23/trust-still-the-essential-business-asset/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 22:58:42 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Admired Company]]></category>
		<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Repair Trust]]></category>
		<category><![CDATA[Trusted Leadership]]></category>
		<category><![CDATA[restore stakeholder trust]]></category>
		<category><![CDATA[Trust]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=592</guid>
		<description><![CDATA[American consumers and stakeholders find reasons to distrust business, political, and civic leaders every time they tune into CNN or other news outlets. However, there&#8217;s been an unintended consequence: The diminishment of integrity in leaders has given voice to the presence of integrity in the rest of us! Despite the global financial challenges that we face, there are reasons for optimism. SynergyBlog is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=592&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/03/23/trust-still-the-essential-business-asset/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

		<media:content url="http://synergyblog.files.wordpress.com/2009/03/happy-business-mtg1.jpg" medium="image">
			<media:title type="html">TRUST: Essential</media:title>
		</media:content>
	</item>
		<item>
		<title>Why Americans (Dis)Trust Wall Street</title>
		<link>http://synergyblog.wordpress.com/2009/03/15/why-americans-distrust-wall-street/</link>
		<comments>http://synergyblog.wordpress.com/2009/03/15/why-americans-distrust-wall-street/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 15:48:16 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Brand Trust]]></category>
		<category><![CDATA[Business Ethics]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=584</guid>
		<description><![CDATA[Today SynergyBlog learns that despite the economic woes that many American&#8217;s feel, the executives of AIG have decided that they deserve $165 million in bonuses. This behavior is alarming, outrageous, and it&#8217;s the reason my dissertation will seek to understand the drivers of trust and distrust in brands and corporate leaders &#8211; and how to restore that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=584&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/03/15/why-americans-distrust-wall-street/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

		<media:content url="http://synergyblog.files.wordpress.com/2009/03/wall_street_2.jpg" medium="image">
			<media:title type="html">wall_street_2</media:title>
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	</item>
		<item>
		<title>Brand Brilliance: Most Admired Companies in OHIO</title>
		<link>http://synergyblog.wordpress.com/2009/03/14/most-admired-companies-ohio/</link>
		<comments>http://synergyblog.wordpress.com/2009/03/14/most-admired-companies-ohio/#comments</comments>
		<pubDate>Sat, 14 Mar 2009 15:52:00 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Admired Company]]></category>
		<category><![CDATA[Brand Trust]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Brand Brilliance]]></category>
		<category><![CDATA[Excellence in Business]]></category>
		<category><![CDATA[Most Admired Companies]]></category>
		<category><![CDATA[Ohio]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=563</guid>
		<description><![CDATA[Today SynergyBlog celebrates the companies in the State of Ohio who are most admired in their respective industries for being the best. Companies are evaluated for leadership in people management,  innovation, corporate social responsibility, diversity, and financial management. Congratulations. And thank you for all you do! Company City Goodyear Tire &#38; Rubber Akron Chiquita Brands [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=563&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/03/14/most-admired-companies-ohio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

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			<media:title type="html">State-of-Ohio</media:title>
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		<item>
		<title>Obama Administration: More Confidence (T-R-U-S-T) Required to End Recession</title>
		<link>http://synergyblog.wordpress.com/2009/03/13/obama-administration-more-optimism-and-confidence-t-r-u-s-t-required/</link>
		<comments>http://synergyblog.wordpress.com/2009/03/13/obama-administration-more-optimism-and-confidence-t-r-u-s-t-required/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 16:58:48 +0000</pubDate>
		<dc:creator>TrustBranding</dc:creator>
				<category><![CDATA[Confidence in Market]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Repair Trust]]></category>
		<category><![CDATA[Restore Confidence in Business]]></category>
		<category><![CDATA[Trust]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[Recession]]></category>

		<guid isPermaLink="false">http://synergyblog.wordpress.com/?p=550</guid>
		<description><![CDATA[President Obama&#8217;s director of the National Economic Council, Lawrence Summers, spoke to a forum on Friday and said that the nation&#8217;s economic crisis has led to an &#8220;excess of fear&#8221; among Americans that must be broken to reverse the downturn. Mr. Summers stated that, &#8220;Fear begets fear,&#8221; and that &#8220;is the paradox at the heart [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=synergyblog.wordpress.com&amp;blog=3608553&amp;post=550&amp;subd=synergyblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://synergyblog.wordpress.com/2009/03/13/obama-administration-more-optimism-and-confidence-t-r-u-s-t-required/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">TrustBranding</media:title>
		</media:content>

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			<media:title type="html">President Obama</media:title>
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