SynergyBlog has found a guest blog post from our friends at MarketingProfs that we think is extremely valuable for corporations and nonprofits interested in building trusted brands. The key is to remain as close to your consumer as possible. To engage in interactive and intelligent dialogue that moves both the organization and the consumer forward. [...]

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Brand Brilliance: World’s Most Admired Companies Announced!

Fortune Magazine released the names of their annual list of the Most Admired Companies in the World 2009 today. For those of us who value corporate responsibility from every perspective, the list shows no real surprises.  Here are the top five: 1. Apple 2. Berkshire Hathaway 3. Toyota Motor 4. Google 5. Johnson & Johnson [...]

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Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I

In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess. To establish a trusted brand means more than to present pretty logos and fancy slogans. Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the [...]

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Building a Trusted Brand: Keynote to an International Nonprofit

Synergy Marketing Strategy & Research, Inc. CEO Rachel Daniel delivered a keynote address at the OIC International Conference of Affiliates on Feb. 24, 2009. Daniel addressed board chairs and program directors from sub-Saharan African countries, along with OIC International board and staff, international diplomats, and U.S. dignitaries. Executives from U.S. business, civic, educational, and governmental [...]

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How Does the Facebook Privacy Controversy Impact the Brand? Updated!

Tonight SynergyBlog received an invitation to join a group protesting Facebook’s new privacy policies. We were a little surprised, because many of our colleagues – executive types, we assure you – love Facebook! The popular web site provides untold opportunity for younger and college-aged individuals to keep in touch. However, the Facebook-user average age is [...]

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Building a Strong Brand in a Weak Economy

Let’s get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor Statistics, the unemployment rate has officially [...]

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