Leverage Marketing Research During the Recession

We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog. Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending. It’s a great article, and as marketing research practitioners, [...]

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How Does the Facebook Privacy Controversy Impact the Brand? Updated!

Tonight SynergyBlog received an invitation to join a group protesting Facebook’s new privacy policies. We were a little surprised, because many of our colleagues – executive types, we assure you – love Facebook! The popular web site provides untold opportunity for younger and college-aged individuals to keep in touch. However, the Facebook-user average age is [...]

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Building a Strong Brand in a Weak Economy

Let’s get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor Statistics, the unemployment rate has officially [...]

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