Breakthrough: Nine Steps to Double Your Brand Equity in an Uncertain Economy – Part I

In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, possess. To establish a trusted brand means more than to present pretty logos and fancy slogans. Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the [...]

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Building a Strong Brand in a Weak Economy

Let’s get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor Statistics, the unemployment rate has officially [...]

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