Seth Godin: How to Tell a Great Story

We just love Seth Godin around here. He’s one of those guys in “marketing” (whatever that is anymore) who make us proud to also be part of the “marketing” world (still, whatever that is). Seth pulled out a piece today which both discusses the importance of telling a compelling story and the need for that [...]

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TRUST… and More Trust.

This is a piece from the Academy Leadership that SynergyBlog feels they could have written themselves. It’s that good. We’ll not pontificate. Please read, and in doing so, may your organizations and relationships thrive. Enjoy. Trust… and be Trusted! From the Academy Leadership: In its simplest form, trust can be described as the belief that those [...]

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TRUST: Still The Essential Business Asset

American consumers and stakeholders find reasons to distrust business, political, and civic leaders every time they tune into CNN or other news outlets. However, there’s been an unintended consequence: The diminishment of integrity in leaders has given voice to the presence of integrity in the rest of us! Despite the global financial challenges that we face, there are reasons for optimism. SynergyBlog is [...]

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Obama Administration: More Confidence (T-R-U-S-T) Required to End Recession

President Obama’s director of the National Economic Council, Lawrence Summers, spoke to a forum on Friday and said that the nation’s economic crisis has led to an “excess of fear” among Americans that must be broken to reverse the downturn. Mr. Summers stated that, “Fear begets fear,” and that “is the paradox at the heart [...]

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Bankers Vow to Build Trust with Increased Lending

A fascinating headline in the AP tonight. The top bankers in the U.S. are now concentrating on rebuilding the public trust. We are certainly going to be watching. In our opinion, there is nothing more important in this crisis than the public trust – and it has been violated with impunity. The leaders of our [...]

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Restoration of Consumer Confidence a Necessary Ingredient for Recovery

Here is an interesting piece by Dr. Anthony DiBella about the need for trusted leadership. Enjoy. Thrive. Trust and be Trusted. In their efforts to manage the ups and downs of the business cycle, economists often talk about the need for soft landings. During the past six months, what seemed like that has turned into [...]

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Trust is a Competency

This article is brought to you by one of our heroes: Mr. Stephen M. R. Covey. As we develop Synergy’s Return on Trust model, we highlight examples of increased trust driving business performance, customer loyalty, and employee passion – even in our most difficult economic times. Enjoy. Thrive. Trust and Be Trusted. “The voyage of [...]

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The Carnival of Trust

This Carnival of Trust is brought to you by Ian Brodie, and our friends at Sales Excellence. This month sees the publication of the 10th Edelman Global Trust Barometer – and it makes for frightening reading. Across their sample of “informed publics” in 20 countries across the globe, 62% of 25-64 year olds reported that [...]

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Organizational Trust, Trust in the Chief Executive, and Work Satisfaction.

A great piece on organizational trust from our friends at Entrepreneur.com by Perry, Ronald W., Mankin, Lawrence D. Public Personnel Management • Summer 2007 • Especially in the past decade, employees have begun to change their view of the organizations in which they work, with traditional employee-organization bonds becoming weaker. (1) The private sector has [...]

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The Restoration of Stakeholder Trust: Transparency is Key

Never has there been a more important objective for corporations and other institutions than the restoration of stakeholder trust. Synergy provides a comprehensive approach to trust repair in an in-depth seven-part series on SynergyBlog.wordpress.com.

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