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SynergyBlog BrandNews in Culture

Great story in Politico this morning regarding the women of Delta Sigma Theta. The organization has become a powerhouse in politics since its founding in 1913.  See below for full story: If a woman in red demands to be noticed, a thousand women in red are impossible to ignore. At least that’s what the members […]

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SynergyBlog Brand News

From our friends at Kamcity.com: US: Kraft Reveals New Brand Identity, Logo Kraft Foods has unveiled a new corporate logo and brand identity, saying it aims to better distinguish its corporate and product brand identity. The new motto, “Make today delicious”, will accompany a new logo which features a red smile with seven colored tails, […]

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Synergy Marketing Strategy & Research, Inc., an award-winning Ohio-based marketing strategy and research firm is proud to announce their MBE, WBE, and DBE certification through the State of Ohio. By receiving this certification, Synergy expands business opportunities with Ohio universities, municipalities, and other organizations. This accreditation also provides opportunity to serve surrounding state government agencies, […]

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AKRON, Ohio. Synergy International Limited, Inc., the Fairlawn, Ohio-based marketing consulting firm, will donate 5% of its profits during the month of May to the Myanmar relief effort. Rachel Daniel, president of Synergy, announced the company’s intentions following the devastating cyclone that struck Myanmar in early May “We are devistated. Our prayers are with the […]

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Synergy Marketing Strategy and Research, Inc. is a full-service marketing consulting, brand strategy, and research firm. We design data-driven strategies to help our clients establish, maintain, and maximize trust in their brands. Founded in 2002, Synergy boasts a unique blend of traditional scientific rigor in both our qualitative and quantitative research methods and innovation in […]

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AKRON, Ohio. Synergy International Limited, Inc., a full-service marketing strategy and research firm specializing in stakeholder relationship management, recently unveiled its 3,600-square-foot focus group facility in Fairlawn. Outfitted with the latest amenities, the state-of-the-art facility will enable award-winning Synergy to grow its presence throughout Cuyahoga, Medina, Portage, Stark and Summit counties. The new facility further […]

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We found a great piece in the the Harvard Business Review by the ever-brilliant John Quelch, and knew that it was worthy of reprint here on Synergyblog. Dr. Quelch outlines seven steps for CMOs to take during the recession to mitigate the reduction in consumer spending. It’s a great article, and as marketing research practitioners, […]

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SynergyBlog has found a great post regarding the importance of corporate reputation – how to earn it and how to maintain it. Referencing the demise of many corporate reputations, according Edleman Trust Barometer, a number of Britain’s most admired leaders sat down to discuss the maintenance of a good name… The full transcript of the […]

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We just love Seth Godin around here. He’s one of those guys in “marketing” (whatever that is anymore) who make us proud to also be part of the “marketing” world (still, whatever that is). Seth pulled out a piece today which both discusses the importance of telling a compelling story and the need for that […]

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This is a piece from the Academy Leadership that SynergyBlog feels they could have written themselves. It’s that good. We’ll not pontificate. Please read, and in doing so, may your organizations and relationships thrive. Enjoy. Trust… and be Trusted! From the Academy Leadership: In its simplest form, trust can be described as the belief that those […]

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