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Posts Tagged ‘Brand Brilliance’

State-of-OhioToday SynergyBlog celebrates the companies in the State of Ohio who are most admired in their respective industries for being the best.

Companies are evaluated for leadership in people management,  innovation, corporate social responsibility, diversity, and financial management.

Congratulations. And thank you for all you do!
Company City
Goodyear Tire & Rubber
Akron
Chiquita Brands International Cincinnati
Cintas Cincinnati
Convergys
Cincinnati
Kroger Cincinnati
Procter & Gamble Cincinnati
Eaton Cleveland
American Electric Power Columbus
Limited Brands Columbus
Cardinal Health Dublin
Owens Corning Toledo

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apple computer logoFortune Magazine released the names of their annual list of the Most Admired Companies in the World 2009 today.

For those of us who value corporate responsibility from every perspective, the list shows no real surprises.  Here are the top five:

1. Apple
2. Berkshire Hathaway
3. Toyota Motor
4. Google
5. Johnson & Johnson

Fortune surveyed 689 companies from 28 countries. There were 64 industries involved in the survey, 25 international industries and 39 U.S. industries.

Fortune researchers asked executives, directors, and analysts to rate companies in their own industry on nine criteria, from innovation to corporate social responsibility.

  • Innovation
  • People Management
  • Use of corporate assets
  • Social responsibility
  • Quality of Management
  • Financial soundness
  • Long-term investment
  • Quality of products/service
  • Global competitiveness

According to Fortune, here are the stories of the top five most admired companies:

Apple:

It’s been a rocky year for Apple: CEO Steve Jobs’ health made headlines, and critics said Cupertino wasn’t being open enough about it. But customers remained loyal to the brand that made white ear buds cool. As much of the computer industry struggled, Apple shipped 22.7 million iPods during its first quarter (up 3 percent from last year), 2.5 million Macs (up 9 percent), and 4.4 million iPhones. No wonder Apple tops our Most Admired list for the second year in a row. —Alyssa Abkowitz

Berkshire Hathaway:
Warren Buffett’s firm helped beleaguered General Electric and Goldman Sachs wrestle with the financial crisis by purchasing billions in their preferred stocks. Still, Berkshire itself suffered this year, with Class A shares falling 49% since their peak in Dec. 2007, as its investments in Wells Fargo, U.S. Bancorp and American Express got hit hard. But as one financial advisor told Reuters: “[Buffett] admits when he is wrong. You don’t get candor from other CEOs. That’s why his credibility is so high.” –A.A.

Toyota Motor:
As U.S. automakers GM and Chrysler went crawling to Washington for help, Toyota was still looking relatively strong. But the global downturn still took a toll: For the first time since 1950, in February Toyota forecasted that it would post a net loss — almost $4 billion in its 2008 fiscal year. Just days earlier, the company named Akio Toyoda, the grandson of renowned founder Kiichiro Toyoda, as president. By going back to the basics, the world’s largest and richest automaker hopes to drive its earnings north again. –A.A.

Google:
The company whose streamlined web search is so popular it’s become a verb just keeps on innovating. Who else would think to offer e-mail accounts with Goggles, a feature that premiered in October, to prevent us from sending drunken messages? Even as the rest of the tech industry struggles, Google’s ad revenue continues to grow. Still, the Mountain View, Calif.-based company’s enviable perks took a (small) hit this year: Its New York office will have shorter cafeteria hours and no afternoon tea. Free gourmet food is still on the menu, though. –A.A.


Johnson & Johnson:
Millions of people use J&J’s products, which include Listerine, Tylenol and Neutrogena. And the health care company is diversifying to make sure it doesn’t become overly dependent on drugs with expiring patents: It recently partnered with Vanderbilt University to develop drugs to combat schizophrenia and acquired Mentor Corp., a breast-implant producer. But for the first time in 76 years, J&J forecasts that its annual revenue will fall, dropping to between $61 billion and $62 billion from $63.7 billion in 2008. –A.A.

During these difficult economic times it does our hearts good to see companies that innovate, are socially responsible and fiscally responsible, who treat their people well and value the communities in which they live. Are they rewarded with great reputations and strong brands? Yes. Do the accolades transform into profits? Yes. Can any company, group, or individual duplicate these successes? Absolutely.

See full story on CNN Money here.

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