Tonight SynergyBlog received an invitation to join a group protesting Facebook’s new privacy policies. We were a little surprised, because many of our colleagues – executive types, we assure you – love Facebook!
The popular web site provides untold opportunity for younger and college-aged individuals to keep in touch. However, the Facebook-user average age is growing dramatically, with adults being their fastest growing customer segment. In fact, the site’s 35-54 year old segment grew 172.9% in 10 months between 2007 and 2008. Even the 55+ age group grew by 97% in the same time frame.
Not surprising. The site gives professionals a chance to catch up with colleagues, friends, and family without a tremendous investment of time… well, except for those Facebook addicts (you know who you are)!
What is Facebook’s new privacy policy, which will reportedly allow the popular social networking site to retain, and reuse, all user-generated content even after the account-holder cancels their account, doing to the brand?
At 11:16 p.m. there were well over 59,700 members of just one of the numerous protest groups forming on Facebook. By tomorrow morning, news outlets will likely lead with this story. (more…)
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