This article is brought to you by one of our heroes: Mr. Stephen M. R. Covey.
As we develop Synergy’s Return on Trust model, we highlight examples of increased trust driving business performance, customer loyalty, and employee passion – even in our most difficult economic times. Enjoy. Thrive. Trust and Be Trusted.
“The voyage of discovery is not in seeking new landscapes, but in having new eyes.”
– Marcel Proust, French novelist
One of the most significant things today’s leaders and organizations can do to achieve and sustain superior performance is to look at “trust” through new eyes.
Typically, trust is assumed, taken for granted, misunderstood and severely underestimated. As the French proverb says, “Fish discover water last.” In other words, fish are so immersed in the presence of water that they are unaware of its existence – until the water gets too low or becomes polluted. In the same way, people discover trust last. We become so immersed in the presence of trust that we take its existence for granted – until the trust gets dangerously low or polluted. Then we become painfully aware of the effects of its poor quality or absence. (more…)
Synergy Blog: Ethical Leadership, Brand Trust, and Marketing Strategy 